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With so many scents and styles of incense available on the market, choosing the right product for your own personal tastes can be a tricky decision.

If you’re having trouble deciding on an incense brand for your spiritual practice, then consider the incense brands listed below.

Japanese Incense Brands


Shoyeido is Japanese incense manufacturer with history dating back to the 18th century.

They produce both traditional and contemporary incense sticks, and also have a selection of high-end agarwood incense sticks.

Their ‘Daily Line’ is very affordable and offers a unique view into Japanese culture.

We recommend Shoyeido Moss Garden incense sticks.


Baiedo is another Japanese incense manufacturer with a long history.

Their style is considered perhaps a bit more traditional than Shoyeido, but that is up to debate.

We recommend Baieido Kobunboku long incense sticks.


Kunmeido makes excellent Japanese incense sticks which often have a bit more spice in their fragrance profile.

We recommend Kunmeido Reiryoko incense sticks.

Indian Incense Brands


Shanthimalai is an Indian incense brand who are famous for their ‘red box’ nag champa incense sticks.

We personally feel that Shanthimalai produces some of the most authentic Indian nag champa incense sticks out there.

Shanthimalai is also known for having been involved in a lot of charity work.

We recommend Shanthimalai Nag Champa incense sticks.

Green Tree

Green Tree is an incense brand which is under the umbrella of the Green Tree Candle Company.

They produce a variety of products including incense, candles, and home goods.

Although they are from the Netherlands, their incense is produced in India using traditional standards and preparations.

We recommend Green Tree Mother Earth incense sticks.


Schroff is an under-represented Indian incense brand who has many unique offerings.

We recommend Schroff Red Sandal incense sticks.

American Incense Brands

Fred Soll

Fred Soll is an incense brand from the United States of America who is famous for their ‘Resin on a Stick’ incense sticks, which incorporate aromatic tree resins such as frankincense, myrrh, copal, and many others.

We recommend Fred Soll Albuquerque Mountain Cedar incense sticks.